Melbourne Football Club has now partnered with a well-known food provider to add better promote their values.
Ditching McDonald’s, the Demons have instead partnered with local healthy-burger brand Grill’d Burgers.
The new collaboration will see Grill’d logos prominently displayed as a major partner on the club’s AFL gurnsey and AFLW jumper this coming season.
The new burger brand better aligns with the club’s commitment to health and community, as each brand aims to leave a positive impact both inside and outside the game.
While it is Grill’d Burgers’ first AFL sponsorship, the burger company already caters for 18 AFL clubs, working alongside club sports nutritionists and dieticians.
Simon Crowe, Grill’d founder, is excited for the local collaboration.
“As a Melbourne-born and bred business passionate about what makes this city so special, we’re super excited to partner with the Dees and support them both on and off the field,” he said.
Chris Kearon, Melbourne Chief Commercial Officer pointed to the pair’s shared values.
“The team at Grill’d place strong importance on health and nutrition, community initiatives, and giving back to social impact programs, and we’re thrilled to partner with an organisation that our fans, staff and players can be proud of.”
In Grill’d Burgers’ 20-year history, the company has donated over $7 million to local communities across Australia.
Melbourne AFL Captain Max Gawn is also pleased with the collaboration.
“I’m a huge fan of Grill’d, as are a lot of the boys, so we’re pumped to officially have them on board,” Gawn said.
