The Australasian Gaming Expo (AGE) is diving into the new year and a new chapter in hospitality with a refreshed brand identity and logo for the big show for 2025.
Ending a decade sporting the poker machine-inspired insignia, the contemporary new look marks a milestone in the event’s evolution, which in itself is a nod to the dynamic nature of the industries it represents.
The more streamlined and modern branding, built on “simplicity, strength, and connection”, is seen to better align with the innovation for which the AGE is known.
The new artwork was designed by long-time exhibitor Daily Press and will appear across all AGE communications, signage and marketing collateral.
Independent of the clean new look, the annual Expo, produced by the Gaming Technologies Association (GTA), continues as per usual, assembling hundreds of suppliers for the thousands of industry professionals that come, from across Australia and around the world, for three days of discovery, education, and networking.
Guests can expect the consistently strong lineup of the latest gaming machines, venue technology, design and food & bev innovations.
And the popular seminar program will be back again for AGE 2025, bringing experts and thought leaders to share insights on key trends, business challenges and regulatory updates.
“The refresh is more than just a new logo,” says the GTA.
“It signals that AGE is looking to the future. As the industry evolves, so does the event that brings it together.”
AGE 2025 will be held at ICC Sydney 12 – 14 August.
