Elite Brisbane Club goes social to attract new members

November 22, 2022
Aleney De Winter

Brisbane’s oldest and most prestigious membership club is calling for new members in an unprecedented social media campaign.

Tattersall’s Club, located above Tattersall’s Mall on Edward Street in the Brisbane CBD, has been a haven for the city’s great and good for more than 150 years – its diverse membership drawn from all ages, genders and backgrounds, including business, government, sport, arts and culture.

Taking to Facebook, the elite club urged potential new members to come forth to join Tattersall’s existing network of influential business professionals and decision-makers, while enjoying a variety of exclusive benefits, privileges and services.

The move comes just a few years after a controversial closed ballot in 2018 allowing women to join the elite club, and 12 months after the club scrapped its $1,200 joining fee, increasing its annual membership to $1,975 to absorb the club’s previously separate $630 gym membership.

These bold initiatives have seen the club’s numbers spike to more than 4,700, including 650 women.

While Tattersall’s remains committed to excellence, exuding elegance and style in its historical surrounds, the Club has also undergone a multi-million-dollar transformation in the last year, with the opening of a modern dining space, The Conservatory, to complement its state-of-the-art facilities and modern function centre.

Tattersall's Club
Tattersall’s Club. Image from website

Tags

Brisbane, Member fees, Tattersall’s Club


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