Interactive AFL-themed kids activity packs for venues

October 26, 2021
Emma Castle

Grub Lab, a company that develops interactive children’s Augmented Reality (AR) packs for the foodservice industry, has announced a partnership with the Australian Football League (AFL).

The collaboration brings the fun and excitement of the AFL off the field and into venues. The AFL Heroes Scan & Play series includes a 13-page activity booklet with collectable sticker packs available for participating hospitality groups.

Grub Lab will launch four collectable versions of booklets that include all 18 AFL Club mascot characters.

Grub Hub AFL games

The AFL Heroes series takes traditional colouring-in packs to the next level with Augmented Reality. Kids can colour in any of the mascots in the activity book and bring them to life. The Scan & Play activity packs also include new and exciting games like ‘AFL Strike’, a game where users score points by taking out all the hidden mascots, an AFL Word Search and a Hero Memory game. As a bonus game, Grub Lab has also added the popular Grub-Copter game where users can choose a Free Flight or select Fire Flight to fight fires against the clock. 

Grub Lab Scan & Play activity packs are supported by a smart device app that uses AR technology to bring kids packs to life. The pages inside the activity pack act as a launch pad to activate games and experiences that keep kids entertained in hospitality venues. 

Mick Carr, CEO and Founder, Grub Lab, says, “We are really excited to expand our Grub Lab offering by collaborating with the AFL, a sport loved by so many Aussies, particularly young children.

“Developing a product that resonates with the children of Australia, we want to make sure it features what kids of today are interested in. With sport bringing so many people together, we thought this collaboration with the AFL would work really well and keep kids entertained as they head out for a meal with their family.

“We also feel that tapping into sport and creating this pack will further enhance the value Grub Lab already provides to hospitality venues.”

The AFL-themed activity packs are available in participating hospitality venues. Click here for more info.


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